AI platforms do not simply rank websites. They combine information from multiple sources and create answers that influence perception, trust and decisions — often before someone visits your website.
In this talk, Clarissa Filius moves beyond individual website optimizations and shows how to approach AI visibility strategically. You will learn how to identify the questions your audiences ask, measure whether your organization is mentioned and cited, and uncover which sources shape its representation. Clarissa explains how content, technical accessibility, authority and external coverage work together across the wider digital ecosystem.
Using practical examples, she translates GEO into concrete actions for both commercial and public-sector organizations. You will leave knowing how to assess your current AI visibility, identify inaccurate or missing information and build a measurable roadmap towards becoming a source that AI platforms trust, cite and recommend.
